True Timber Camo

June 19, 2013

Well once again there seems to be a boat load of daylight between this post and my last. But rest assured it’s not from months of sailing the Caribbean, as much as I’d love that to be the case ;)

These images were created for True Timber, an emerging force in the tightly knit camo industry. An industry that until now, has been dominated by just a few large players. It was a huge privilege to be asked to handle their first large scale photo shoot, from model selection to 100% of the post work. There was much riding on this, and we are feeling very good about what we delivered.

As always, we are eternally grateful for all of the clients that put their trust in our team every day. If you’d like to explore more of our work, please feel free to visit the site here:

Resort Work

January 8, 2013

“Do you photograph resorts”?

I was just asked this question yesterday by a potential new client here in the Myrtle Beach area. I think it’s safe to say we do. In 2012 alone we photographed 32 of them. My best guess would be several hundred interiors, and well over a thousand lifestyle images were used by our clients in the past 12 months. Not too shabby, and I’m exhausted just thinking about it.

Here is a small sampling of some lifestyle images, and if you’d like to take a deeper look into our work, please feel free to go here.

Cheers!

Steph and Bryan….all in

October 10, 2012

I don’t get to stray too often from the intensive commercial photography that is my bread and butter. So when I do, I try to be selective on what I’ll take on. Generally, if it’s something different and challenging, there’s a good chance I’ll ante up.

When Stephanie called me to discuss a shoot for an upcoming anniversary with her husband Bryan, I was sold the minute she mentioned they were from Las Vegas. It wasn’t long before gambling and burlesque were nailed down as themes we would focus on. Initially, the plan was to shoot Stephanie alone, and surprise Bryan after the fact. But after more thought, Steph decided to bring Bryan into the shoot so we could create images that they could both be a part of. It turned out to be a great decision, and opened up a world of opportunities that wouldn’t have been there otherwise.

If you’re reading this, and have an upcoming anniversary, I hope this inspires you to consider a themed photo shoot. And if you’d like to take a deeper look into my work, please check out my website.

Peace!

It’s a rough life :)

July 30, 2012

If you follow this blog, you’ve no doubt noticed the digital cobwebs that have taken over my site. Perhaps even the odd tumbleweed rolling through. Yes, it’s been an unacceptably long time since I have posted anything, but I do have a rock solid reason:

In the past 3 months I’ve photographed over 20 resorts, countless interior design projects , a handful of kick-butt conceptual jobs, and even some fashion and food work for good measure. Oh, and one very enjoyable nautical shoot, which leads me to this post.Unfortunately there isn’t much I can divulge here, I’ve been asked to keep the client and details of the shoot under wraps for the time being, however I am able to post some of the images we produced.

Given a beautiful, well scouted location, incredibly talented family, and flawless weather, the groundwork was set for a very memorable day of shooting. We’re really pleased with the results, and are looking forward to many more opportunities in the marine industry.

Hoping this finds everyone happy and healthy!

Peace.

Apparently 50 is the new 30. Who knew? I’ll tell you who, Cenegenics.

Based in North and South Carolina, Cenegenics is an age management medical institute that helps both male and female patients manage the aging process through personalized plans incorporating fitness, diet, supplementation, and hormone optimization. And one look at the before and after photographs of their clients will make you a believer.

When I first saw the comps to this campaign, I immediately knew I wanted to be involved. I loved the concept, and was confident we could create something special. And that we did, winning Best Of Show at this years Addy Awards. Of course shooting this did have its challenges: like waking up to 28 degree weather and large swells the morning we shot the swimmer. I’m pretty sure I recall some expletives being thrown around when my gear came within inches of being completely submerged.

On a side note, I’d like to congratulate all of my great clients who were recognized for their efforts with Addy wins.

Peace.

Ripley’s Aquarium

January 26, 2012

Quite possibly the toughest assignment we’ve had in years!

This tunnel photograph at Ripley’s Aquarium, located in Myrtle Beach, South Carolina, was created to replace current marketing materials, and is the culmination of many hours of tedious work. We are all thrilled with the results, and as is always the case, I could never deliver such great work to my clients without the help of the incredibly talented team I have working with me every day.

Stay tuned….MUCH more to come!

Peace.

Snow Business…

December 16, 2011

Ordinarily, I wouldn’t post an advertising spread like this on my blog. And not because I don’t think this is an effective photograph, in fact, my client BJ’s Wholesale Club has gone on to sell record amounts of these products since this was printed in their advertising mailer. And still counting.

But what truly makes this so blog worthy is the fact that we shot this on a blisteringly hot day this past August. Yes, you read that correctly. On a 90 degree day this past summer, myself and a talented group of prop stylists assembled up in North Kingstown, Rhode Island, and began an eight hour process of creating a “Snow Scene” that would be used to market these very necessary items to fight the harsh winter weather in our nations north-east.

What you are seeing here is roughly 100 pounds of fake snow that had to be meticulously prepared in large barrels, and painstakingly placed to create this post blizzard scenario that many know all too well. Combining some genius retouching for background and scale, this all came together just beautifully and even better than I had imagined it could.

If you’d like to see more of my advertising work, please take a deeper look into my blog or my website

Peace

Aspen Grille

November 21, 2011

If you happen to find yourself in or around Myrtle Beach, South Carolina, you owe it to yourself to make your way to Aspen Grille Restaurant. I recently completed my second shoot with them, and how’s this for an endorsement: I shot it all on trade. The atmosphere, food, service…all stellar.

Bring an appetite and good company, Curry and his crew will handle the rest!

Matt

Holla!

October 31, 2011

Have I mentioned how I’ve never been a big fan of overly structured photo shoots? There’s nothing better than getting into the studio or on location with only a loose idea of what you want to create. And when you marry that with a client who is open and willing to give you creative carte blanche, something special generally results.

This image was created for my client and friend Stephanie, who has recently launched her own line of cosmetics aptly named “Hollywood Cosmetics”. The over the top red carpet angle seemed not only appropriate, but challenging. I’m feeling good about what we accomplished, and if you’re in the market for a fresh look, check out Steph’s  new line  here.

Peace.

* Make-up and hair by Donovan Cummings

Myrtle Beach Haven

October 11, 2011

This campaign illustrates the plight which has befallen the average American family as the present economic depression has increased and driven more people to lose their jobs and consequently their homes. The campaign draws a correlation between the economic downturn of the 30’s and today as good hardworking families hit hard times. The Haven reaches out to those families in need and gives them a place to stay where they can remain a family unit and progress towards a brighter future.

It’s always extremely rewarding working with charitable organizations in my community, and I am committed to offering pro-bono services to any that serve those less fortunate.

Peace.