Quite possibly the toughest assignment we’ve had in years!

This tunnel photograph at Ripley’s Aquarium, located in Myrtle Beach, South Carolina, was created to replace current marketing materials, and is the culmination of many hours of tedious work. We are all thrilled with the results, and as is always the case, I could never deliver such great work to my clients without the help of the incredibly talented team I have working with me every day.

Stay tuned….MUCH more to come!

Peace.

Ordinarily, I wouldn’t post an advertising spread like this on my blog. And not because I don’t think this is an effective photograph, in fact, my client BJ’s Wholesale Club has gone on to sell record amounts of these products since this was printed in their advertising mailer. And still counting.

But what truly makes this so blog worthy is the fact that we shot this on a blisteringly hot day this past August. Yes, you read that correctly. On a 90 degree day this past summer, myself and a talented group of prop stylists assembled up in North Kingstown, Rhode Island, and began an eight hour process of creating a “Snow Scene” that would be used to market these very necessary items to fight the harsh winter weather in our nations north-east.

What you are seeing here is roughly 100 pounds of fake snow that had to be meticulously prepared in large barrels, and painstakingly placed to create this post blizzard scenario that many know all too well. Combining some genius retouching for background and scale, this all came together just beautifully and even better than I had imagined it could.

If you’d like to see more of my advertising work, please take a deeper look into my blog or my website

Peace

If you happen to find yourself in or around Myrtle Beach, South Carolina, you owe it to yourself to make your way to Aspen Grille Restaurant. I recently completed my second shoot with them, and how’s this for an endorsement: I shot it all on trade. The atmosphere, food, service…all stellar.

Bring an appetite and good company, Curry and his crew will handle the rest!

Matt

Have I mentioned how I’ve never been a big fan of overly structured photo shoots? There’s nothing better than getting into the studio or on location with only a loose idea of what you want to create. And when you marry that with a client who is open and willing to give you creative carte blanche, something special generally results.

This image was created for my client and friend Stephanie, who has recently launched her own line of cosmetics aptly named “Hollywood Cosmetics”. The over the top red carpet angle seemed not only appropriate, but challenging. I’m feeling good about what we accomplished, and if you’re in the market for a fresh look, check out Steph’s  new line  here.

Peace.

* Make-up and hair by Donovan Cummings

This campaign illustrates the plight which has befallen the average American family as the present economic depression has increased and driven more people to lose their jobs and consequently their homes. The campaign draws a correlation between the economic downturn of the 30’s and today as good hardworking families hit hard times. The Haven reaches out to those families in need and gives them a place to stay where they can remain a family unit and progress towards a brighter future.

It’s always extremely rewarding working with charitable organizations in my community, and I am committed to offering pro-bono services to any that serve those less fortunate.

Peace.

The port city of Wilmington, North Carolina, located between the Cape Fear River and Atlantic Ocean in southeastern North Carolina, is not just a hugely popular destination for people from all over the world, it also happens to be a quick, one hour drive from my home. So, when the city tourism board decided to produce a marketing campaign to promote the area, I jumped at the opportunity to produce the visuals. Spending three days scouting and shooting around it’s great beaches and preserved historic districts, I gained an entire new appreciation for this gem right in my backyard, and hope to have MANY more opportunities to spend time there in the future!

Peace.

This shoot for Bryan Fulton, aka “Bryan Dangerous” was a blast, and a major challenge. An entertainer based in Myrtle Beach, South Carolina, Bryan and his crew came to me looking for some fresh new promotional photography with a hipper,  more contemporary feel. Only incorporating a few of his talents into the shoot, you’re going to have to book him to witness them all for yourselves.

I have to give a huge shout out to my friends at Ocean 10 Studios who always take care of me and help make sure things run as smoothly as possible. If you’re in the market for some great new photography, give me a call, and if you’d like to take a deeper look into my work, please go here.

Matt

This shoot for “Ripley’s Haunted Adventure”, located in Myrtle Beach, South Carolina, had to be one of the craziest projects I’ve shot in a very long time. Once again, assembling a dream team of talent, we were able to shoot the entire campaign in a mere four hours. And as if creating these bizarre and eerie images wasn’t enough of a challenge, we had to do so while the entire show was in progress. Working around air cannons, ear piercing shrieks, and dark mazes not only tested my sanity, but also my ticker. I’m happy to say we all survived, well everyone but the cadaver on the autopsy table that is.

I have to give my man Chad Netherland huge “props” for  having things so well planned. Without his organization this thing would have had chaos written all over it.

Peace!

I wanted to post this to illustrate the wide range of challenges that come with being a commercial photographer. One day you’re photographing mermaids, the next an international magazine cover…..and the following, dishes and silverware. I get asked all the time what projects are my favorite to shoot, and I never really have an answer. And that’s because it’s the diversity of the work that keeps me going, continuing to learn and grow, while never taking anything for granted.

If you’ve got a project you need to discuss, please give me a call….and if you’d like to see more of my work, feel free to visit my website.

Matt

I was recently approached by a client located here in Myrtle Beach, South Carolina, to create an image that could be used to promote a new attraction that was in the works. And as is often the case, we weren’t entirely sure where our brainstorming would bring us, but I can say from past experience that some of my best stuff has been produced that way.

I absolutely love the challenges my clients throw my way, and finally feel after many years of hard work that there isn’t anything that myself and my team cannot create. If you’d like to see more of my work, please check out my website.

Peace